A weekend of activities has been announced to celebrate the opening of the AWPR, and with it, a new campaign has been launched to promote the route.
The “GoNorthEast” campaign was set up to underline the benefits of the transformational project and show how these will positively impact on people’s lives and the future of businesses, small and large across the North East.
The weekend of family activities will be held on the AWPR in the River Dee valley on the boundary between Aberdeen City and Aberdeenshire. The weekend of the 8th and 9th of September will see a number of attractions pop up along the road. Including a celebration of travel through the ages with vintage vehicles and future electric vehicle technology and an opportunity for cyclists to experience the road.
Cabinet Secretary, Keith Brown said: “The AWPR/B-T is a major artery that will breathe new life into the region. It is much more than a bypass, a term that simply doesn’t do justice to a scheme of this vast scale. It will enhance connectivity with the rest of Scotland, better connect local communities, improve productivity, quality of life and allow for better public transport and active travel opportunities in the city.
“The North-east has had to wait a long time for this transformational project to come to fruition, it was first proposed 66 years ago in 1952. So, it is truly exciting to be at the Goval (Parkhill) to Blackdog section today, the first section of the AWPR we expect to open to traffic. This timely campaign therefore seeks to remind people of the real, lasting benefits that will follow and, the community event in particular, aims to bring communities together to celebrate this landmark time for the region.
“The construction of infrastructure of this scale inevitably impacts on daily life. We fully appreciate the disruption many have had to contend with and thank everyone for their patience. Understandably that has been the focus in recent years. But as we start seeing sections of the road open, with much more to follow over the coming months, we can look forward to the road delivering the many benefits it promises.”
Mr Brown also reconfirmed that the AWPR/B-T will be fully completed later this year, with sections opening to traffic over the summer when they are ready for use.
Leader of Aberdeenshire Council Cllr Jim Gifford said: “The launch of the GoNorthEast campaign shows that we are now very close to reaching the finishing line for this major infrastructure project. Road users are already becoming familiar with sections of the route that are already open to traffic, and it won’t be too much longer before we see the AWPR/B-T fully connected and available to all.
“It’s only right that we take time to recognise and celebrate this huge achievement and the benefits it will bring to the north-east of Scotland and would encourage as many people as possible to join us for the community event.”